Abigail Sanchez

About the author

What Is Churn Rate?

Churn rate is a metric used to measure the percentage of customers that discontinue their relationship with a business over a specific period of...

What Is Customer Lifetime Value (CLV)?

Customer lifetime value (CLV) is a metric used to measure the total value that a customer brings to a business over their entire life...

Unlocking Competitive Advantage: Why a CRM System is Essential for Your Business

In today's competitive business landscape, having a CRM system is essential for businesses to stay ahead of their competition. A comprehensive customer relationship management...
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