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10 Steps to Creating a CRM Strategy

Abigail Sanchez - March 5, 2024

Customer Relationship Management (CRM) is a critical component of modern business strategy due to its role in understanding and managing interactions with customers. CRM...

CRM Implementation: Boosting Sales and Retention for Sustainable Growth

Abigail Sanchez - June 29, 2023

In today's competitive business landscape, the successful implementation of a Customer Relationship Management (CRM) system has become a critical factor for companies looking to...

Customer Onboarding: Best Practices and Examples

Abigail Sanchez - June 25, 2023

Customer onboarding is an essential process for any organization that sells products or services. It involves transitioning new customers into active, full-fledged users of...

What Is Churn Rate?

Abigail Sanchez - June 15, 2023

Churn rate is a metric used to measure the percentage of customers that discontinue their relationship with a business over a specific period of...

What Is Customer Lifetime Value (CLV)?

Abigail Sanchez - June 14, 2023

Customer lifetime value (CLV) is a metric used to measure the total value that a customer brings to a business over their entire life...

What is Lead Tracking?

Mia Evans - April 6, 2023

Lead tracking is the process of identifying the sources of prospects, evaluating their stages in the sales funnel, and taking action to close deals....